A major advancement in the protection against cycling-related head injuries WaveCel is a revolutionary helmet safety tech that’s available exclusively in these Bontrager helmets. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists, turns, and angled impacts. These WaveCel road, mountain, … Read more
Westside Store Grand Opening.
Shop the Tour de France Collection, inspired by the leader jerseys in the most celebrated race in cycling. Available in store with Prizm Road Lens Jawbreaker $230 Radar EV $210
Level Mode: ELEMNT allows you to select 1 of 10 levels, each with a progressive resistance curve, just like riding outside. The faster you pedal, the harder it gets – just like riding a fluid or wind trainer. ERG Mode: ERG mode allows you to use ELEMNT to set your target power wattage and if … Read more
Edge 520, the GPS bike computer that’s right-sized for competitive cyclists and packed with the features you crave.
BACK. AND FASTER THAN EVER. The bike that ruled the podium at the height of mountain bike racing is back to reclaim the top step. Refined and reinvigorated with new technology, Top Fuel is the fastest bike on the trail. The better-than-ever Top Fuel is the fast, versatile choice for the cross country racer, marathon … Read more
Giro offers a wide range of helmets featuring some very new and advanced technology. We also are now offering new youth helmets; featuring MIPS technology so they can be as protected as possible which is now available at Atom Cyclist. #shopofthepros
A COMFORTABLE, RELIABLE COMMUTER WITH CLASSIC CITY BIKE STYLING.